The objective was to update their logo to match the technologies at hand. The target audience included vision impaired and disabled individuals and their families, medical professionals, and social service agencies. The logo consists of a digital representation in blue of sound waves with the braille letters TBC overprinted in yellow with the center's name written out to the right in black. The logo emphasizes the digital aspect of the new talking and braille books. It is designed to work both in three-color or one-color. The font was specifically designed for readability by the visually impaired. The colors of blue and yellow were chosen because they are second in contrast only to black and white.